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Tips for Running Successful Amazon Ads

  • Writer: Conversion Zone
    Conversion Zone
  • Aug 1, 2022
  • 1 min read

1. Start with Strong Product Listings📝 Make sure your titles, bullet points, and images are fully optimized. Great ads won't work if your product pages don't convert.

2. Use the Right Match Types🎯 Combine broad, phrase, and exact match keywords to capture both discovery and high-intent shoppers.

3. Don’t Skip Negative KeywordsđŸš« Filter out irrelevant search terms to avoid wasted spend and improve ad efficiency.

4. Bid on Your Own BrandđŸ›Ąïž Protect your brand from competitors by bidding on your own branded keywords.

5. Leverage Sponsored Brands & Display📣 Go beyond Sponsored Products. Use Sponsored Brands for brand awareness and Sponsored Display for retargeting.

6. Monitor Search Term Reports Weekly📊 Review performance data regularly to spot trends, optimize bids, and discover new keywords.

7. Test, Learn, Scale🔁 Start small, test different creatives and keyword strategies, then scale what performs best.

8. Set Clear Campaign Goals🎯 Are you driving sales, launching a product, or building awareness? Your ad type and structure should match your objective.

9. Use Amazon DSP for Retargeting📈 Don’t stop at the sale. Use DSP to re-engage shoppers across Amazon and the web.

10. Stay Consistent🕒 Amazon Ads reward consistency. Avoid pausing campaigns too often, as it disrupts algorithm learning.

👉 Need expert help?Let Conversion Zone manage your Amazon Ads and turn your clicks into conversions.

đŸ“© Reach out today for a free strategy call.

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