Tips for Running Successful Amazon Ads
- Conversion Zone

- Aug 1, 2022
- 1 min read
1. Start with Strong Product Listingsđ Make sure your titles, bullet points, and images are fully optimized. Great ads won't work if your product pages don't convert.
2. Use the Right Match TypesđŻ Combine broad, phrase, and exact match keywords to capture both discovery and high-intent shoppers.
3. Donât Skip Negative Keywordsđ« Filter out irrelevant search terms to avoid wasted spend and improve ad efficiency.
4. Bid on Your Own BrandđĄïž Protect your brand from competitors by bidding on your own branded keywords.
5. Leverage Sponsored Brands & DisplayđŁ Go beyond Sponsored Products. Use Sponsored Brands for brand awareness and Sponsored Display for retargeting.
6. Monitor Search Term Reports Weeklyđ Review performance data regularly to spot trends, optimize bids, and discover new keywords.
7. Test, Learn, Scaleđ Start small, test different creatives and keyword strategies, then scale what performs best.
8. Set Clear Campaign GoalsđŻ Are you driving sales, launching a product, or building awareness? Your ad type and structure should match your objective.
9. Use Amazon DSP for Retargetingđ Donât stop at the sale. Use DSP to re-engage shoppers across Amazon and the web.
10. Stay Consistentđ Amazon Ads reward consistency. Avoid pausing campaigns too often, as it disrupts algorithm learning.
đ Need expert help?Let Conversion Zone manage your Amazon Ads and turn your clicks into conversions.
đ© Reach out today for a free strategy call.





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