The Main Types of Amazon Ads You Should Know

If you're selling on Amazon, running ads isn't optional — it's essential. But with multiple ad types available, it's important to understand how each one works so you can choose the right strategy.

Here are the main types of Amazon Ads every seller should know:

1. Sponsored Products

🔍 What it is:Ads that promote individual product listings and appear in search results or on product pages.

🎯 Best for:Driving direct sales and boosting product visibility.

✅ Why it works:Targets high-intent shoppers already searching for products like yours.

2. Sponsored Brands

🏷️ What it is:Banner-style ads featuring your logo, a custom headline, and multiple products.

🎯 Best for:Building brand awareness and showcasing product range.

✅ Why it works:Great for brand-registered sellers looking to grow recognition.

3. Sponsored Display

🖥️ What it is:Display ads that appear on Amazon and off-site (like news sites and apps).

🎯 Best for:Retargeting shoppers who viewed your products but didn’t purchase.

✅ Why it works:Keeps your brand top-of-mind and drives conversions beyond the Amazon platform.

4. Amazon DSP (Demand-Side Platform)

📊 What it is:A programmatic platform that allows advanced targeting across Amazon-owned and third-party websites/apps.

🎯 Best for:Larger brands looking for deep audience targeting and remarketing.

✅ Why it works:Uses Amazon’s powerful shopper data to reach customers anywhere online.

💡 Need Help Choosing the Right Ad Type?

At Conversion Zone, we help sellers and brands build smart, high-ROI Amazon ad strategies using the right mix of ad formats for your goals.

📈 Whether you're launching a new product or scaling a best-seller, we’ve got the expertise to make your ads work harder.

Final Thoughts

Understanding the main types of Amazon Ads is the first step toward advertising success. The next step? Partnering with experts who know how to use them effectively.

🚀 Let Conversion Zone help you unlock your growth potential on Amazon.