💧 Case Study: Scaling a Natural Water Wipes Brand on Amazon

How Conversion Zone Increased Sales by 190% While Lowering ACoS by 50%

🧾 Client Overview

A natural, chemical-free water wipes brand focused on baby care partnered with Conversion Zone to optimize their Amazon advertising. Although their product was trusted by parents and dermatologically approved, they were struggling with low visibility, rising ad costs, and stagnant sales on Amazon.

🚩 Key Challenges

• High ACoS (over 40%) with minimal return on ad spend

• Low search visibility in a highly competitive baby wipes market

• Under-optimized product listings lacking keyword depth

• Single campaign structure with little segmentation or control

• No Sponsored Brands or retargeting strategy in place

🎯 Goals

• Reduce ACoS to under 25%

• Improve visibility for high-converting search terms (e.g., “water wipes,” “baby wipes sensitive skin,” “fragrance-free baby wipes”)

• Increase total sales across multipack and travel-size SKUs

• Build a stronger brand presence on Amazon

• Optimize ad spend for profitability and scale

✅ What We Did (Conversion Zone Strategy)

1. Listing Optimization

We rewrote product titles, bullet points, and backend keywords with search-optimized language targeting parent-focused terms, while emphasizing natural, non-toxic, fragrance-free benefits.

2. Campaign Restructure & Keyword Strategy

• Broke campaigns into exact, phrase, and broad match

• Implemented negative keywords to filter irrelevant traffic (e.g., “flushable wipes”)

• Prioritized long-tail, high-intent keywords that reflected shopper behavior

3. Introduced Sponsored Brands & Display

We launched Sponsored Brand ads to showcase the full range of products and reinforce brand authority in the baby care category. Sponsored Display was used to retarget shoppers and capture competitor traffic.

4. Performance Monitoring & Weekly Optimization

Every week, we reviewed ad performance, adjusted bids, paused underperformers, and scaled what worked best.

📈 Results After 60 Days

Metric	Before	After
Monthly Revenue	$19,000	$55,200 (+190%)
ACoS	42%	21%
ROAS	2.3	4.8
Conversion Rate	11.4%	19.1%
New-to-Brand Orders	N/A	+38% from Sponsored Brands

💬 Client Feedback

“Conversion Zone helped us go from surviving to scaling. Our water wipes were always a hit with customers, but we didn’t know how to win on Amazon. Now, we’re more profitable, visible, and growing across multiple SKUs.”— Brand Manager, Natural Baby Care Company

🚀 Outcome

With strategic ad restructuring, optimized listings, and full-funnel campaign expansion, this water wipes brand grew into a top contender in its niche — with sustainable profits and long-term Amazon momentum.

👉 Have a natural or baby care product that’s underperforming on Amazon?Let Conversion Zone build a custom strategy that delivers real results.📩 [Get a free audit today]