🌿 Case Study: Scaling a Natural Supplement Brand on Amazon

How Conversion Zone Increased Monthly Revenue by 310% and Cut ACoS by 65%

🧾 Client Overview

A clean-label supplement brand offering plant-based vitamins approached Conversion Zone to fix underperforming Amazon ads. While their product had solid reviews and strong off-Amazon traction, they were struggling to gain visibility, and their ad spend was yielding low returns.

🚩 Key Challenges

• ACoS over 50% across multiple campaigns

• Poor campaign structure with minimal targeting control

• Low product visibility for high-intent keywords

• Under-optimized product listings with weak conversion rates

• No use of Sponsored Brands or retargeting campaigns

🎯 Project Goals

• Bring ACoS below 25%

• Increase total monthly revenue

• Improve keyword targeting and ad performance

• Strengthen product listings for higher conversion

• Expand advertising reach beyond Sponsored Products

✅ What We Did (Conversion Zone Strategy)

1. Full Account Audit & Competitive Analysis

We reviewed their account structure, past performance, keyword data, and competitor landscape to identify gaps and opportunities.

2. Listing Optimization for Conversions

We rewrote titles, bullet points, and backend search terms using high-ranking keywords, while improving product imagery and A+ Content to boost conversion.

3. Campaign Restructure & Keyword Segmentation

• Launched separate exact, phrase, and broad match campaigns

• Added negative keywords to filter out irrelevant traffic

• Increased bids on high-performing search terms with strong ROAS

4. Expanded Ad Coverage

We introduced Sponsored Brands to improve visibility and brand recognition, and Sponsored Display to retarget engaged shoppers and capture competitor traffic.

5. Ongoing Optimization

Weekly analysis and bid adjustments ensured we scaled only the best-performing campaigns while keeping ACoS in check.

📈 Results After 90 Days

Metric	Before	After
Monthly Revenue	$14,800	$60,900 (+310%)
ACoS	52%	18%
ROAS	1.9	5.5
Conversion Rate	7.5%	16.2%
Monthly Orders	520	1,780

💬 Client Feedback

“We knew the Amazon supplement space was competitive, but Conversion Zone gave us the strategy and structure we were missing. Our ads are now profitable, predictable, and scaling better than ever.”— Co-Founder, Natural Supplement Brand

🚀 Outcome

Thanks to smarter keyword targeting, optimized listings, and a full-funnel ad strategy, this natural supplement brand now has sustainable growth, higher profits, and a scalable ad foundation across multiple SKUs.

👉 Want similar results for your supplement or wellness brand?Let Conversion Zone help you take control of your Amazon growth.📩 [Contact us for a free audit]