🧴 Case Study: Scaling a Natural Shampoo Brand on Amazon

How Conversion Zone Boosted Sales by 240% and Cut ACoS by Half

📍 Client Overview

A fast-growing natural shampoo brand approached Conversion Zone to scale their Amazon presence. While the product had strong reviews and a loyal off-Amazon following, their in-platform sales were flat, and ad spend wasn’t delivering consistent ROI.

🚩 Challenges

• High ACoS (Advertising Cost of Sales) at 45%

• Low visibility on competitive, high-volume keywords

• Under-optimized product listings

• No structured ad campaign strategy or retargeting in place

• Poor keyword match types and lack of negative keywords

🎯 Goals

• Reduce ACoS to under 25%

• Increase total sales across the catalog

• Improve ad efficiency and keyword targeting

• Strengthen brand visibility in the beauty/haircare niche

• Launch new variations with ad support

✅ What We Did (The Conversion Zone Strategy)

1. Full Account Audit

We started with a comprehensive audit of their listings, ad campaigns, and keyword performance to uncover missed opportunities.

2. Listing Optimization

We revamped product titles, bullet points, backend search terms, and imagery to improve CTR and conversion.

3. Keyword Restructure

We restructured campaigns using a mix of exact, phrase, and broad match keywords, while adding negative keywords to eliminate wasted spend.

4. Sponsored Brands + Sponsored Display

In addition to Sponsored Products, we launched branded campaigns and retargeting ads to drive traffic across the funnel.

5. Ongoing Bid Optimization & Testing

Weekly performance reviews allowed us to refine bids, pause underperformers, and reinvest in high-performing terms.

📈 Results After 90 Days

Metric	Before	After
Total Monthly Sales	$12,500	$42,600 (+240%)
ACoS	45%	22%
ROAS	2.2	4.5
Conversion Rate	9%	17%
Sponsored Products CTR	0.38%	0.71%

💬 Client Feedback

“Conversion Zone did more for our Amazon sales in 3 months than we had achieved in a year. Their expertise, communication, and results were beyond what we expected. Highly recommend for any brand serious about growth.”— Co-Founder, Shampoo Brand

🚀 Summary

Through strategic ad restructuring, keyword optimization, and listing improvements, Conversion Zone helped this shampoo brand more than triple their Amazon revenue while cutting ad costs in half. The brand is now expanding into new SKUs — with us still by their side.

👉 Want similar results for your brand?

Let Conversion Zone help you scale smartly and profitably on Amazon.

📩 [Contact us today for a free audit]