🏃 Case Study: Powering Growth for a Treadmill Brand on Amazon

How Conversion Zone Helped HomeTro Boost Monthly Revenue by 220% and Lower ACoS by 40%

🧾 Brand Overview

HomeTro is a rising brand in the home fitness space, offering sleek, foldable treadmills designed for small spaces, home gyms, and work-from-home lifestyles. While their products were well-reviewed and competitively priced, they faced challenges gaining traction on Amazon due to high competition and underperforming ad campaigns.

🚩 Key Challenges

• High ACoS (51%) eating into margins

• Low visibility for competitive keywords like “compact treadmill” and “walking pad”

• Minimal campaign segmentation and poor keyword targeting

• Under-optimized listings with low conversion rates

• No Sponsored Brand or retargeting strategy in place

🎯 Goals

• Lower ACoS below 30%

• Increase total sales and brand visibility

• Improve keyword targeting and listing performance

• Diversify ad formats to reach more shoppers

• Establish HomeTro as a top choice for at-home fitness equipment

✅ Conversion Zone Strategy

1. Comprehensive Audit & Competitor Analysis

We began by identifying gaps in HomeTro’s campaign structure, search term usage, and keyword performance compared to top competitors.

2. SEO-Optimized Listing Refresh

• Rewrote product titles and bullet points with high-intent keywords

• Enhanced copy to highlight key selling points: foldable design, quiet motor, easy storage, weight capacity

• Improved images and A+ Content to increase engagement and trust

3. Campaign Restructure by Match Type & Product

• Created exact, phrase, and broad match campaigns with better control

• Added negative keywords to eliminate poor traffic

• Launched SKU-specific ad groups to isolate performance and maximize ROI

4. Expanded Ad Coverage

• Rolled out Sponsored Brands to highlight product bundles and drive top-of-funnel awareness

• Launched Sponsored Display to retarget high-intent shoppers and protect HomeTro’s listings from competitor poaching

5. Ongoing Bid & Budget Optimization

We reviewed campaign performance weekly and made data-driven decisions to adjust bids, scale winners, and reduce wasted spend.

📈 Results After 90 Days

Metric	Before	After
Monthly Revenue	$38,000	$121,600 (+220%)
ACoS	51%	30%
ROAS	1.96	3.33
Conversion Rate	8.3%	15.4%
Avg. CPC	$1.78	$1.12
Sponsored Brands Revenue	N/A	23% of total ad sales

💬 Client Testimonial

“The fitness category on Amazon is brutal, but Conversion Zone gave us the edge we needed. Their team restructured everything — from our ads to our listings — and the growth was immediate. HomeTro is finally competitive and profitable.”— Head of eCommerce, HomeTro

🚀 Outcome

With expert ad strategy, conversion-focused listing improvements, and expanded campaign coverage, HomeTro saw a 220% revenue increase in just 90 days — while significantly reducing ad spend inefficiencies. The brand is now positioned for long-term, scalable growth on Amazon.

👉 Ready to take your fitness or equipment brand to the next level on Amazon?Let Conversion Zone create a tailored strategy that delivers real results.📩 [Request your free Amazon audit today]