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🏃 Case Study: Powering Growth for a Treadmill Brand on Amazon

  • Writer: Conversion Zone
    Conversion Zone
  • Apr 30
  • 2 min read

How Conversion Zone Helped HomeTro Boost Monthly Revenue by 220% and Lower ACoS by 40%

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🧾 Brand Overview

HomeTro is a rising brand in the home fitness space, offering sleek, foldable treadmills designed for small spaces, home gyms, and work-from-home lifestyles. While their products were well-reviewed and competitively priced, they faced challenges gaining traction on Amazon due to high competition and underperforming ad campaigns.

🚩 Key Challenges

  • High ACoS (51%) eating into margins

  • Low visibility for competitive keywords like “compact treadmill” and “walking pad”

  • Minimal campaign segmentation and poor keyword targeting

  • Under-optimized listings with low conversion rates

  • No Sponsored Brand or retargeting strategy in place

🎯 Goals

  • Lower ACoS below 30%

  • Increase total sales and brand visibility

  • Improve keyword targeting and listing performance

  • Diversify ad formats to reach more shoppers

  • Establish HomeTro as a top choice for at-home fitness equipment

✅ Conversion Zone Strategy

1. Comprehensive Audit & Competitor Analysis

We began by identifying gaps in HomeTro’s campaign structure, search term usage, and keyword performance compared to top competitors.

2. SEO-Optimized Listing Refresh

  • Rewrote product titles and bullet points with high-intent keywords

  • Enhanced copy to highlight key selling points: foldable design, quiet motor, easy storage, weight capacity

  • Improved images and A+ Content to increase engagement and trust

3. Campaign Restructure by Match Type & Product

  • Created exact, phrase, and broad match campaigns with better control

  • Added negative keywords to eliminate poor traffic

  • Launched SKU-specific ad groups to isolate performance and maximize ROI

4. Expanded Ad Coverage

  • Rolled out Sponsored Brands to highlight product bundles and drive top-of-funnel awareness

  • Launched Sponsored Display to retarget high-intent shoppers and protect HomeTro’s listings from competitor poaching

5. Ongoing Bid & Budget Optimization

We reviewed campaign performance weekly and made data-driven decisions to adjust bids, scale winners, and reduce wasted spend.

📈 Results After 90 Days

Metric

Before

After

Monthly Revenue

$38,000

$121,600 (+220%)

ACoS

51%

30%

ROAS

1.96

3.33

Conversion Rate

8.3%

15.4%

Avg. CPC

$1.78

$1.12

Sponsored Brands Revenue

N/A

23% of total ad sales

💬 Client Testimonial

“The fitness category on Amazon is brutal, but Conversion Zone gave us the edge we needed. Their team restructured everything — from our ads to our listings — and the growth was immediate. HomeTro is finally competitive and profitable.”— Head of eCommerce, HomeTro

🚀 Outcome

With expert ad strategy, conversion-focused listing improvements, and expanded campaign coverage, HomeTro saw a 220% revenue increase in just 90 days — while significantly reducing ad spend inefficiencies. The brand is now positioned for long-term, scalable growth on Amazon.

👉 Ready to take your fitness or equipment brand to the next level on Amazon?Let Conversion Zone create a tailored strategy that delivers real results.📩 [Request your free Amazon audit today]

 
 
 

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