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🔧 Case Study: Powering DEKO’s Amazon Growth

  • Writer: Conversion Zone
    Conversion Zone
  • Feb 1
  • 2 min read

How Conversion Zone Helped a Global Tools Brand Increase Revenue by 185% and Cut ACoS by 47%

🧰 Brand Overview

DEKO is a well-established global tools brand offering reliable and affordable power tools, hand tools, and home improvement equipment. Known for quality and value, DEKO had a strong product line but wasn’t reaching its full potential on Amazon due to inefficient advertising and under-optimized listings.

🚩 Challenges

  • ACoS exceeding 45% across most product lines

  • Low visibility in competitive categories like “cordless drill,” “tool set,” and “power tools for home”

  • Listings were under-optimized for SEO and lacked persuasive content

  • Advertising focused only on Sponsored Products, missing full-funnel opportunities

  • High ad spend, but flat growth and ROI

🎯 Objectives

  • Lower ACoS to a profitable range (under 25%)

  • Boost visibility and conversions on core products

  • Improve listing quality to increase organic traffic and conversion rate

  • Launch full-funnel ad strategy with Sponsored Brands and Display

  • Scale ad performance while protecting profit margins

✅ What Conversion Zone Did

1. In-Depth Audit & Keyword Research

We started with a full audit of DEKO’s ad account and listings, identifying key inefficiencies and keyword gaps. High-intent keywords like “cordless drill set,” “tool kit for home use,” and “budget power tools” were missing or underutilized.

2. Listing Optimization

Our team rewrote titles, bullet points, and backend keywords to improve search visibility and conversion. We also upgraded A+ Content with better visuals and value-focused messaging.

3. Campaign Restructure & Expansion

  • Separated campaigns by match type and product category

  • Built exact, phrase, and broad campaigns with clear keyword intent

  • Introduced Sponsored Brands to showcase DEKO’s tool range

  • Used Sponsored Display to retarget high-intent shoppers and protect listings

4. Ongoing Bid Optimization & Scaling

Through weekly optimizations, we refined bids, paused underperforming ads, and scaled top-performing keywords — focusing on profitability and growth.

📈 Results After 90 Days

Metric

Before

After

Monthly Revenue

$45,500

$129,800 (+185%)

ACoS

46%

24.3%

ROAS

2.1

4.1

Conversion Rate

9.6%

17.8%

Sponsored Brands Share

0%

22% of total ad revenue

Number of Orders

1,020

2,760

💬 Client Feedback

“The Conversion Zone team helped us make sense of our ad data, improve our listings, and finally scale our Amazon presence the right way. Sales are up, spend is down, and we’re gaining more visibility in every category.”— Amazon Channel Manager, DEKO Tools

🚀 Outcome

Thanks to strategic listing improvements, smarter keyword targeting, and a multi-format ad strategy, DEKO turned a flatlining Amazon account into a high-performing, scalable sales engine — with more efficient spend and stronger brand presence.

👉 Want to take your tools or hardware brand to the next level on Amazon?Let Conversion Zone show you how.📩 [Request Your Free Amazon Audit]

 
 
 

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