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🎨 Case Study: Boosting Sales for LetS Resin on Amazon

  • Writer: Conversion Zone
    Conversion Zone
  • Mar 31, 2023
  • 2 min read

How Conversion Zone Helped a Craft Resin Brand Increase Revenue by 275% While Cutting Wasted Ad Spend

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🧾 Client Overview

Let’s Resin, a fast-growing brand in the DIY and craft space, offers high-quality epoxy resin kits and art supplies for hobbyists, small businesses, and creatives. Despite having strong customer reviews and a popular product line, the brand was struggling with high ad spend, inconsistent ROI, and poor keyword targeting.

🚩 Key Challenges

  • High ACoS (Advertising Cost of Sales) at over 40%

  • Low visibility in competitive search results (e.g., “epoxy resin kit,” “UV resin,” “resin for crafts”)

  • Campaigns lacked structure and keyword segmentation

  • Under-leveraged Sponsored Brands and Sponsored Display

  • Listings not fully optimized for SEO or conversion

🎯 Goals

  • Reduce ACoS to under 25%

  • Increase sales and product visibility

  • Build a stronger brand presence in the craft resin category

  • Expand advertising beyond just Sponsored Products

  • Improve listing content for higher conversion rates

✅ What We Did (Conversion Zone Strategy)

1. Account Audit & Keyword Gap Analysis

We performed a deep dive into their account structure, past campaign performance, and keyword data — identifying both missed high-converting terms and wasted ad spend.

2. Full Listing Optimization

Titles, bullet points, backend keywords, and A+ Content were rewritten and redesigned to improve both organic ranking and ad conversion rates.

3. Campaign Restructure with Smart Segmentation

  • Created dedicated exact match, phrase match, and broad match campaigns

  • Implemented negative keywords to block poor-converting traffic

  • Focused on high-intent keywords like “epoxy resin for molds” and “non-toxic resin for crafts”

4. Expanded Ad Formats

  • Launched Sponsored Brands to showcase multiple resin kits and boost brand awareness

  • Used Sponsored Display for retargeting shoppers who viewed resin-related products

5. Ongoing Bid & Budget Optimization

We ran weekly performance reviews to adjust bids, pause underperformers, and scale top-performing keywords — ensuring every dollar worked harder.

📈 Results After 60 Days

Metric

Before

After

Monthly Revenue

$22,500

$84,000 (+275%)

ACoS

41%

19%

ROAS

2.4

5.3

Conversion Rate

10.2%

18.4%

Sponsored Brands Share

0%

18% of total ad revenue

💬 Client Feedback

“Working with Conversion Zone was a game-changer. They didn’t just lower our ad costs — they helped us understand how to grow our brand strategically. We’re now dominating multiple keywords and expanding into new SKUs with confidence.”— Marketing Manager, LetS Resin

🚀 Outcome

With a smarter ad structure, optimized listings, and better use of Amazon’s ad tools, Let’s Resin saw a massive boost in profitability and visibility. The brand is now launching new product lines — with Conversion Zone continuing to manage and scale their Amazon success.

👉 Want to scale your crafting or hobby brand on Amazon?Conversion Zone delivers custom Amazon strategies that convert.📩 [Contact us now for a free performance audit]

 
 
 

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